AI
AI that gathers leads and answers customers
A site-aware assistant that answers questions, qualifies visitors, and drafts content, scoped to your business, not a generic bubble.
JMP is the jump into a modern stack. This topic is what that looks like in practice.
Used well, AI is a lead-gen and service tool, not a gimmick. A site-aware assistant answers buyers 24/7, captures what they need, and hands warm leads to your inbox, while optional drafting keeps content fresh for search.
Drag the divider to compare typical setup with a JMP build.
At a glance
Typical setup → JMP build
Typical setup
Chat bubble with generic answers
With JMP
Assistant trained on your site
Typical setup
AI posts with wrong facts
With JMP
AI drafts, you approve, then publish
Typical setup
Another monthly AI subscription
With JMP
Built into your dashboard login
Try it both ways
Tell a generic bot apart from a site-aware assistant
Most chat widgets guess from the open internet. A site-aware assistant answers from your pages and FAQs, qualifies the visitor, and hands a warm lead to your inbox, day or night.
Ask a real question on a competitor's bot
Try a specific question about pricing or process. Generic widgets stall or send you to a contact form, the opposite of qualifying a lead.
List the questions buyers always ask
Hours, service area, pricing, lead times. Those answers ground a site-aware assistant so it helps instead of deflecting.
Decide where a lead should land
Inbox, CRM, or a notification. A useful assistant captures details and routes them, with the page that started the chat.
In discovery we give a clear yes/no on AI tied to your lead goals, keep a human in the loop before content goes live, and ground the assistant in your real content. Next: Measure what works.
Working with JMP
Clear yes/no on AI during discovery, tied to your lead goals
Human review before any AI content goes live
Works with editable tiers when content is in Sanity or the dashboard
